But Google results are a zero-sum game. If the search engine sends traffic to one site, it has to take it from another, and the effects on the losers in this Reddit equation are just as dramatic. “Google’s just committing war on publisher websites,” Ray says. “It’s almost as if Google designed an algorithm update to specifically go after small bloggers. I’ve talked to so many people who’ve just had everything wiped out,” she says.
A number of website owners and search experts who spoke to the BBC said there’s been a general shift in Google results towards websites with big established brands, and away from small and independent sites, that seems totally disconnected from the quality of the content.
↫ Thomas Germain at the BBC
These stories are coming out left, right, and centre now – and the stories are heartbreaking. Websites that publish truly quality content with honest, valuable, real reviews are now not only having to combat the monster of Google’s own creation – SEO spam websites – but also Google itself, who has started downranking them in favour of fucksmith on Reddit. Add to that the various “AI” boxes and answers Google is adding to its site, and the assault on quality content is coming from all angles.
I don’t look at our numbers or traffic sources, since I don’t want to be influenced by any of that stuff. I don’t think OSNews really lives or dies by a constant flow of Google results, but if we do, there’s really not much I can do about it anyway. Google Search once gaveth, and ever since that fateful day it’s mostly been Google Search taketh. I can’t control it, so I’m not going to worry about it. All I can do is keep the site updated, point out we really do need your support on Patreon and Ko-Fi – to keep OSNews running, and perhaps maybe ever going ad-free entirely – and hope for the best.
I do feel for the people who still make quality content on the web, though – especially people like the ones mentioned in the linked BBC article, who set up an entire business around honest, quality reviews of something as mundane as air purifiers. It must be devastating to see all you’ve worked for destroyed by SEO spam, fucksmith on Reddit, and answers from an “AI” high on crack.