Logitech CEO Hanneke Faber talked about someting called the “forever mouse”, which would be, as the name implies, a mouse that customers could use for a very long time. While you may think this would mean an incredibly well-built mouse, or one that can be easily repaired, which Logitech already makes somewhat possible through a partnership with iFixIt, another option the company is thinking about is a subscription model. Yes.
Faber said subscription software updates would mean that people wouldn’t need to worry about their mouse. The business model is similar to what Logitech already does with video conferencing services (Logitech’s B2B business includes Logitech Select, a subscription service offering things like apps, 24/7 support, and advanced RMA).
Having to pay a regular fee for full use of a peripheral could deter customers, though. HP is trying a similar idea with rentable printers that require a monthly fee. The printers differ from the idea of the forever mouse in that the HP hardware belongs to HP, not the user. However, concerns around tracking and the addition of ongoing expenses are similar.
↫ Scharon Harding at Ars Technica
Now, buying a mouse whose terrible software requires subscription models would still be a choice you can avoid, but my main immediately conjured up a far darker scenario. PC makers have a long history of adding crapware to their machines in return for payments from the producers of said crapware. I can totally see what’s going to happen next. You buy a brand new laptop, unbox it at home, and turn it on. Before you know it, a dialog pops up right after he crappy Windows out-of-box experience asking you to subscribe to your laptop’s touchpad software in order to unlock its more advanced features like gestures.
But why stop there? The keyboard of that new laptop has RGB backlighting, but if you want to change its settings, you’re going to have to pay for another subscription. Your laptop’s display has additional features and modes for specific types of content and more settings sliders, but you’ll have to pay up to unlock them. And so on. I’m not saying this will happen, but I’m also not saying it won’t.
I’m sorry for birthing this idea into the world.